Article - Next gen Maverick is very important to Ford

[Tbone289]

Paywalled when using an ad blocker.

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[Scott Asheville]

I would give editing advice, since I was an English Lit major in college. The only problem is that I was the suckiest English Lit major in the USA. My advisor had to teach me things like the difference between "it's" and "its" and so on. She tried to make me literate. She failed. She probably still has nightmares about me.

 

[tiktokbrainrot]

In Ford's eyes, compact = cheap. I don't see King Ranch or Platinum making their way to something that starts at 25-26k.

MSRP for a base XL $27,145k, $29,685 after delivery. That's for a FWD mavboost with no features or options, including no tow hitch.

The effective base MSRP now is $30k for any Mav you will see IRL. Effective minimum for a Lariat is $40k. And people buy them.

Me, I'd happily pay Lariat pricing if I got a far, FAR nicer seat, got my hvac buttons back, and got back the features of a 22 mav (heated windshield park, 4 way headrest, ece ece).

 

[Platinum2]

I read this and was totally unimpressed with both the author and his premise. He seems to be unaware of the Ford Skunkworks BEV due to be announced at the 12 January Detroit Auto Show and on sale June 2027. He also seems unaware that CAFE targets have been relaxed. He doesn't know the difference in margin between Maverick and F150.

Total waste of time to read this trash. The Maverick is not critical to Ford's future, or its present. It's a low-margin player at the low margin end of the market. Even though a next gen Maverick is coming, it's only coming so that Ford can take even more cost out of the product. Ford could continue selling the current Maverick for a decade. And they've milked platforms that way in the past. You make the most profit in the middle to late in a platform's lifecycle.

I have a strong suspicion the article was mostly penned by an AI. It's disjointed. Its premises are unsupported. It throws out unsubstantiated assertions. It shows an unawareness of what's going on both at Ford and in the worldwide auto industry.

Garbage.

Agree 100%. Fun world it's becoming.

 

[Mavster Mechanic]

There's no such thing as a "long hyphen." There is a hyphen, an en dash, and an em dash. Most software (such as Microsoft Word or Outlook) automatically converts two hyphens typed together into an en dash.

In Word, to type an en dash you hit Ctrl and the minus sign. To type an em dash, you hit Ctrl + Alt and the minus sign.

An en dash is called that because it is the width of a capital "N" in whatever font you're using. An em dash is the width of a capital "M" in whatever font you're using.

An en dash is used for a range, such as 2022–2024. An em dash is used for a complete break in thought—humans do that all the time.

Exactly what an AI chatbot would say.

(And I was keeping it simple since this is a truck site. No human does the twister acrobatics to make an "M-dash". )

 

[Blue_Max]

Exactly what an AI chatbot would say.

(And I was keeping it simple since this is a truck site. No human does the twister acrobatics to make an "M-dash". )

You do not represent all humans. I am a human and I use them when they're warranted.

How do you think AI learned about them, anyway? AI doesn't create punctuation. It mimics what it has seen.

 

[Tom 71 Maverick 24]

From the article:


Of course it did. Look at the price difference!

the F-150 with the 2.7, 3.5 and/or 5.0 also outsold the Lightning by a huge margin. Why? Because the lightning isn't practical. I can't tow for long distances without a charge, and you're not going to charge nearly as fast as you can fill up your 36 gallon tank.

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