Our local Lexus dealer offers a "free" massage with their $100 oil change. They also have an in-house cafe.With the changes in vehicle build-to-order production and the EV variable, I think most dealerships should think about becoming a full service center and showroom for the Manufacturer to Customer transition.
It will happen, but why not build out dealerships as a fuel/recharge/theater/coffee/burger/etc destination. Hell, add mini-golf, firing range, and Chucky cheese rec areas.
BTW, my son, who didn't know any better, got the oil change. Also got a $4200 quote for work they said the car needed. His old Lexus is worth about $3-4k, if that. Got all the work done at Goodyear for $1600. This included new tires, brakes and several other things. They even found something the Lexus dealer missed, which is included in the $1600.
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