Ford to drastically cut vehicle configurations and options (Article)

[OleFordGuy]

Hum, wonder what will look like? No more Lux packages? (No idea how accurate this article is. Just thought it was interesting.)
https://www.autoblog.com/2022/08/08/ford-reducing-vehicle-configurations-options/

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[Maverick2022XL]

If they also designed out the options so consumers could add them fairly easily on their own terms at a price close to if they ordered the vehicle with them pre built they'd have all bases covered.

 

[Dan]

I think this is more or less instead of 20 small packages they have a few large packages, limiting production complexity. They can still have the same options but instead of many configurations there will only be a few

 

[nick112288]

I take it 2 ways.

Reduce "options" by simply packaging more stuff in 1 thing. Lux now includes 360 and sunroof. Price goes up accordingly, but they've eliminated 2 "options".

Or cutting all those dealer installed options. You know how much stuff they could remove from the Maverick options by simply saying all this stuff that previously you could order but was dealer installed, is now only available after purchase from your dealer.

 

[Bob The Builder]

Well, they could always go back to building the Model T. I'm sure they still have all the build information. Maybe they could splurge this time around and give us tubeless tires and a window fan for a defroster.

 

[PriusHater]

Optioning on the Maverick doesn’t seem that bad. The Bronco on the other hand is a bit overwhelming with all the different trim levels and other options.

 

[Jmav2152]

They did it with the BS. These are budget vehicles, to own and to produce. More options opens the window for irregular orders and configurations that can slow down production.

 

[Timothyd]

Hum, wonder what will look like? No more Lux packages? (No idea how accurate this article is. Just thought it was interesting.)
https://www.autoblog.com/2022/08/08/ford-reducing-vehicle-configurations-options/

FIRST. Build my XLT!

 

[mtd14]

Consolidating options into packages sounds like the opposite of what they need for the Maverick. Since the bottleneck here is parts, they should be decoupling constrained parts from packages. In a world where assembly is the bottleneck, this strategy makes sense. I have a feeling they won’t actually go crazy with this until things normalize.

 

[Captain]

Hum, wonder what will look like? No more Lux packages? (No idea how accurate this article is. Just thought it was interesting.)
https://www.autoblog.com/2022/08/08/ford-reducing-vehicle-configurations-options/

Clearly having like 6 options for a single vehicle is cost prohibitive. I mean, honestly all the Bronco models is ridiculous. Ford would be much better served with bare bones vehicles, with lots of add ons at the dealerships or aftermarket. Let’s be honest, dealers are going to fast become extinct with Fords direct sales model. Keeping them doing repair and option installation will keep them open. Ford is having trouble getting “Ford’ trained techs now. I’m not a fan of most dealers, but when you find a good one, it’s a keeper.

 

[athertonbt]

Has anyone taken a look at the number of options/packages for the F-150? Truly an insane amount. I guess when you sell three-quarters of a million every year, you're doing something right...

 

[Captain]

Has anyone taken a look at the number of options/packages for the F-150? Truly an insane amount. I guess when you sell three-quarters of a million every year, you're doing something right...

Selling them? Ford has absolutely no problem selling them…. Ford can’t make them. They are years of waiting, at least with the Lightening Ford is smart enough to NOT even allow you to order one, you need a special invitation. Fords other issue is quality control, they are making less vehicles and have no attention to detail. When the CEO tells you we at Ford will watch social media to see what’s wrong, it’s too late. Last but not least is Ford not stopping their Brand Dealers from price gouging their, Ford, customers. No one goes to a dealer to but some vehicle, they go to buy a FORD…. Made not by the dealer, but by FORD.

 

[athertonbt]

Selling them? Ford has absolutely no problem selling them…. Ford can’t make them. They are years of waiting, at least with the Lightening Ford is smart enough to NOT even allow you to order one, you need a special invitation. Fords other issue is quality control, they are making less vehicles and have no attention to detail. When the CEO tells you we at Ford will watch social media to see what’s wrong, it’s too late. Last but not least is Ford not stopping their Brand Dealers from price gouging their, Ford, customers. No one goes to a dealer to but some vehicle, they go to buy a FORD…. Made not by the dealer, but by FORD.

Agreed.
I was more making the point that they definitely can/should cut some of these options. There's a million.

 

[Nick]

Ford just jacked up pricing on 2023 F150L. Good luck!

 

[TyPope]

Well, they could always go back to building the Model T. I'm sure they still have all the build information. Maybe they could splurge this time around and give us tubeless tires and a window fan for a defroster.

... and a better brake than a leather strap around the axle!

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