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Personally, I love the idea of Ford offering a direct to consumer option. Once I order the vehicle, it would be mine and not the dealers which would mean no unnecessary add-ons or dealership marketing decals. Unfortunately, there is far too much greed and dishonesty among dealers today. I realize there are amazing dealers out there, especially those found on this forum, but there simply aren't enough of them. The pandemic has definitely played an impact on vehicle pricing and availability, but its time to make changes in how we purchase and order vehicles because there are too many people out there looking to take advantage of others during difficult times. It's time to put them on notice. Will any of this ever happen? With laws and contracts already in place, probably not anytime soon. Let's just hope Ford sticks to their promise.
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