EV Truck Market in US

[pointillistic]

EV Truck market is blowing up in US, here down the road:

https://www.lordstownmotors.com/

Fisker don't have a car yet but have a water bottle (almost like Maverick)
https://store.fiskerinc.com/

https://rivian.com/

https://www.canoo.com/

https://www.tesla.com/cybertruck

https://www.ford.com/trucks/f150/f150-lightning/2022/

I am sure there is more from Japan, China, Europe. No wonder there are no chips....

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[RickAns]

Also Alpha Motors, they have some nice ideas in the pipeline.
https://www.alphamotorinc.com/

 

[Darnon]

And GM's "who cares" of a $100k halo EV truck with the Hummer.

 

[pointillistic]

I wonder what this competition will do to the traditional brands. Ford better hurry. Everyone is planning an EV truck. I am sure many with the new ideas impossible on the inside of the old corporation (new place for a water bottle anyone?)

Do or die!

 

[Scupking]

Believe GM is helping Loardstown and Rivian is backed by Amazon. Going to be some fun compition from new companies. They are all full size trucks. It would be smart of Ford to offer an EV version on the Maverick sooner than later with AWD.

 

[pointillistic]

Believe GM is helping Loardstown and Rivian is backed by Amazon. Going to be some fun compition from new companies. They are all full size trucks. It would be smart of Ford to offer an EV version on the Maverick sooner than later with AWD.

Ford is also backing Rivian, might be its competitor in a little while.

 

[clavicus]

https://rivian.com/

interesting to see the rivian r1t also has a 4.5’ short bed like the maverick

 

[pointillistic]

interesting to see the rivian r1t also has a 4.5’ short bed like the maverick

Rivian could have had a bigger bed because electrical frees up space. But they chose to have that pull out gizmo between the bed and the cabin. Also inteesting is that without engine you can push the cabin further to the front but most are still going with the tradiional truck look even though there is nothing under the front hood.

 

[pointillistic]

And GM's "who cares" of a $100k halo EV truck with the Hummer.

there is also
https://www.ff.com/
and now Apple getting into the game

If only Ford can get rid of its dealer network, it can be a start up too...

 

[Eagle11]

So my prediction is coming true, that a Plug in and EV Maverick will happen in the next 2-4 yrs

 

[pointillistic]

So my prediction is coming true, that a Plug in and EV Maverick will happen in the next 2-4 yrs

The real question why didn't they do it now? They have the technology. My guess to protect EV F-150 price point and sales. Given the rapid market developments this was a mistake and lost opportunity in my opinion.

Even if Maverick was + $5-10K.

 

[Eagle11]

The real question why didn't they do it now? They have the technology. My guess to protect EV F-150 price point and sales. Given the rapid market developments this was a mistake and lost opportunity in my opinion.

Even if Maverick was + $5-10K.

I have thought about this, but product development could be the reason. The Escape came out as a Hybrid first then followed by the Plug-in, Ford does not have a full EV Escape yet, and I'm betting the Maverick will follow the same course.

 

[pointillistic]

I have thought about this, but product development could be the reason. The Escape came out as a Hybrid first then followed by the Plug-in, Ford does not have a full EV Escape yet, and I'm betting the Maverick will follow the same course.

But if they knew how rapid and fierce is EV competition they could have done EV Maverick just like Lightening F-150

 

[Eagle11]

But if they knew how rapid and fierce is EV competition they could have done EV Maverick just like Lightening F-150

Like I said, product development. Ford isn't dumb, bring out a hybrid for a year or 2, then a plug in, then 2 later a EV. By the time the EV comes out, it will be ready for Mid Cycle refresh.

 

[pointillistic]

Like I said, product development. Ford isn't dumb, bring out a hybrid for a year or 2, then a plug in, then 2 later a EV. By the time the EV comes out, it will be ready for Mid Cycle refresh.

it is not a question of being dumb, it is slow moving legacy company against nimble and very well financed startups, run by best engineers in the industry. If you look at these startups, see links. You will see impressive innovation while Ford with Maverick going around promoting new places for a water bottle and upholstery.

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