Dealers Are Starting To Get Delivery, But No MT, Car & Driver, Truck Trend... reviews?

[NDL]

Does anyone else find it odd that dealers are starting to get delivery, yet I have yet to see *one* road test review from any of the online publications that I visit.

This is odd to me...anyone have any info or idea as to what's going on?

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[bombast]

Review embargo, not uncommon. It serves two purposes - It creates a media storm at a time of Ford's choosing, and it takes pressure off publications to rush out and be the first to publish.

I believe the Maverick's embargo lifts on October 5-6.

 

[inthecabin]

They buy them just like we do with no preferential treatment. That’s so they’re unbiased…

 

[inthecabin]

They buy them just like we do with no preferential treatment. That’s so they’re unbiased…

That’s what happened with the F150 hybrid reviews.. lack of inventory..

 

[NDL]

Review embargo, not uncommon. It serves two purposes - It creates a media storm at a time of Ford's choosing, and it takes pressure off publications to rush out and be the first to publish.

I believe the Maverick's embargo lifts on October 5-6.

Maybe they're hoping the lack of publicity will slow demand for the time being; the average Joe might not be aware of the Maverick yet.

 

[inthecabin]

Maybe they're hoping the lack of publicity will slow demand for the time being; the average Joe might not be aware of the Maverick yet.

I really can’t agree with this, Ford wants to make money, more than likely they want a media blitz in the next week or two. Imho… some teasers are already out.
We’ll see in the next few weeks.. Also might be sizing up demand for hybrid vs non-hybrid on a regional basis to focus on the target audience in different regions..

 

[JVolpe]

Does anyone else find it odd that dealers are starting to get delivery, yet I have yet to see *one* road test review from any of the online publications that I visit.

This is odd to me...anyone have any info or idea as to what's going on?

Because of the press embargo until October 5.

See: https://www.mavericktruckclub.com/f...-5-for-2022-maverick-when-embargo-lifts.2031/

On October 5, there'll be a flood of professional journalist reviews posted here.

 

[sdr.speng]

The Maverick's embargo lifts on October 5 @ 6:00 am EST. Heard last night on My Man Tim Bartz's Live weekly YouTube show. "If Tim Says It - You can Take It To The Bank!"

 

[Benson]

Review embargo, not uncommon. It serves two purposes - It creates a media storm at a time of Ford's choosing, and it takes pressure off publications to rush out and be the first to publish.

I believe the Maverick's embargo lifts on October 5-6.

what is the embargo?

 

[bombast]

what is the embargo?

 

[maverick92]

I'm OK with the embargo, less orders to jump ahead of mine while I wait!

 

[Benson]

thx

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