Looks like $40k according to Ford websiteIt looks like I'll be one of the few that is literally paying more for my Lariat Tremor w lux pkg. My price was $38,000, and now my Lariat tremor would be only $34,855 w/same options. I guess it had to happen to someone. The good news is it's finally scheduled, which trumps anything else! Also, my dealer is not honoring MSRP on anything, but I worked out the add-on before I ordered. It will hurt a bit until I'm flying down Baja in that beauty!