this hurt them bad in my opinionThe problem the ranger had then is the same problem it has now, it is too close to an F-150 in price and fuel mileage to make it a vailable option.
from the article above
”Unlike other compact trucks on the market, the Ranger never adopted the crew cab body style, or received any major engine upgrades throughout its life.”
Once crew cabs became the norm…who in the world would want a extended cab? Being behind design wise just killed them.