Means even though the data is for your insurance company it gets sold, and sold again.
The mav has a built in 4g and if you connect the app it's going to dial home and send similar data to Ford who is for sure selling it to insurance companies.
I was so confused why on earth you would extend it till I saw that last pic, that's brilliant!
Do you have any concerns with the added leverage or figure its more than strong enough for bikes?