I see the F150, Ranger, and Maverick coexisting without cannibalizing the sales of each other. I was never in the market for an F150 or Ranger. The Maverick is the economical choice for those who want some of the versatility of a truck without the the higher price and operating costs of midsize...
A friend of ours is the Utah/Wyoming/Nevada Zone Manager for dealerships. As I related to him, I think the Maverick will be as significant to Ford as the Model T. Henry Ford didn’t invent the automobile, he invented the affordable automobile. Ford has invented an affordable hybrid truck. I’ve...