The 17th is a Saturday. I am doubtful that they would make the announcement on a weekend day as opposed to a weekday. Seems like you would get more press during the work week, but I am not in marketing and have been wrong before.
I am looking to downsize from my '05 F150 4x4 and I am liking the looks of the Maverick so far. The bed looks to be good sized for my use. If it comes in at a low enough price out the door and with decent capability, I will be buying one.
I'm hopeful that the Maverick will be the small truck I have wanted for awhile but if not, I will just keep my F150. I don't really care for the Ridgeline and my past experience with Hyundai makes me leery of their offering. Kind of wish I had just kept my '89 Nissan Hardbody.